About Us
Connecting the industry to meet
tomorrow’s EU recycling targets
HG2030 – Circular Packaging is a collaborative consortium of companies and organisations spanning the entire packaging value chain. Our mission is threefold:
Demonstrate the business value for the key stakeholders that justifies adoption at scale of intelligent sorting for selected use cases within corresponding markets.
Drive adoption at scale of intelligent sorting to create an enabling environment for achieving the new mandatory EU-wide Packaging and Packaging Waste Regulation (PPWR) targets, especially in terms of recycled content in plastic packaging and minimum recycling targets.
Generate new, high-quality affordable post-consumer recycled (PCR) streams, including food-grade PCR, through the combination of effective feedstock control and low-carbon footprint recycling processes.
Objective
The Path to 2030
The Primary objective is to demonstrate end-to-end business value creation via implementation of intelligent sorting across all European markets for all plastics materials (possibly followed by other types of materials at a future stage), and identification of the right recycling path to create food-grade rPP material.
This will open up new, high-quality affordable PCR streams, which include food-grade material, through a combination of proper feedstock control and low-carbon footprint recycling processes, ensuring compliance with the mandatory packaging rules applicable as of 1 January 2030.
Scope
The scope of HolyGrail 2030 includes:
- Completing the business case for two plastics materials – PP flexible, PP rigid.
- Starting the path to food-approval path for these identified materials to ensure compliance with PPWR requirements for the above.
- Supporting additional alternative initiatives aligned with the objectives of the consortium.