Ellen MacArthur Foundation – Case study on HolyGrail
Content courtesy of Ellen MacArthur Foundation, who first published this article on their website in August 2025. In brief Accurately sorting plastic waste has long been a bottleneck in post-consumer recycling. A lack of industry alignment kept even the best innovations from scaling until Procter & Gamble, PepsiCo, Mondelēz International, and other major brands came […]
Alliance to End Plastic Waste – Beyond the Bin: How digital – watermarking can make recycling more efficient
Content courtesy of Alliance to End Plastic Waste, who first published this article on their website in April 2025. Alliance to End Plastic Waste – Beyond the Bin: How digital watermarking can make recycling more efficient Plastic packaging plays an essential role in our daily lives, serving multiple purposes — cosmetic or functional. For instance, […]
HG2030 Legacy – HolyGrail 2.0 Initiative
Content courtesy of HolyGrail 2.0, who first published this article on their website in April 2025. Digital Watermarks Technology demonstrates effectiveness in HolyGrail 2.0 Industrial Trials on real post-household rigid packaging waste Press release for immediate release – Brussels, 10 April 2025 – The Digital Watermarks Initiative HolyGrail 2.0 – driven by AIM, the European Brands […]